UNH Marketing Professor Turns Student Question into Global Business Guidebook _188体育app_188体育在线-平台官网

Aaron Sanborn
Tue, 14 Oct 2025 10:00 -0400

UNH marketing professor Billur Akdeniz co-authored "International Marketing in a Changing World: A Managerial Guidebook," inspired by an MBA student who noted the lack of a single resource on global marketing. The book blends research, real-world cases, and practical tools to help managers navigate today’s rapidly changing international business landscape.